Built from insights gathered from over 1,400 survey respondents, alongside our own recruitment data, 3Search's 2026 Annual Pay & Hiring Report explores how hiring, pay and talent priorities are evolving in a complex market shaped by AI evolution, socioeconomic and political changes.
Cautious, targeted hiring
More than half of employers plan to hire this year, but growth is more deliberate. The focus has shifted toward fewer, higher-impact roles, with hiring decisions closely tied to commercial outcomes and long-term sustainability.
A workforce ready to move
With 62% of professionals considering a new role, the market remains active, but the drivers have evolved. Increased workloads, slower salary growth and changing expectations are prompting many to assess their next move.
Pay still leads, but isn’t the whole story
Salary remains the most important factor in attracting and retaining talent. However, with pay growth stabilising, candidates are placing more weight on company culture, progression and overall value.
Culture as a differentiator
As flexible working becomes standard, company culture has become a key deciding factor. Candidates are looking beyond policies, seeking clarity on how teams operate, collaborate and support one another.
Skills are evolving rapidly in reaction to AI
Artificial intelligence is beginning to reshape roles and expectations. While still developing, it is already influencing how teams are structured, how work is delivered, and the skills required to succeed.
Want to discuss the results of our salary report? Get in touch!
Companies can benchmark salaries for digital marketing roles by accessing salary guides, reviewing job adverts in your industry or speaking with a specialist recruiter. With access to hundreds of data points across the market, working with a specialist recruitment agency can give you detailed, in-depth advice around your compensation packages.
